Opportunity
The opportunity that has risen for me in finding my venture concept helps the needs of college kids, gym-goers, and fitness enthusiasts around the country. The potential customers are basically anyone that lives in a dormitory in the United States and anyone who showers at their fitness center. The need arises from the problem of shower shoes not being suffice. The demographics of this market is generally healthy, young, elderly folks who are willing to pay a premium for a product that will be more convenient, cleaner, and cooler than the original shower shoe. This is a huge opportunity that has not been tapped into, and after hearing feedback from multiple customer bases, I think that this opportunity is a viable source of income for our company. This window of opportunity will not be open for long, considering that the idea may come about if action is not taken soon.
Innovation
I believe that my product is unique, proprietary, and is something that nobody else has ever come up with before. It is taking a simple product and twisting it into an innovative, more helpful product. The formula in the bottle will spray on to people’s feet and will protect their feet from the ground, against bacteria and will give them the peace of mind knowing that their foot is not touching the dirty, gross shower floor. I would sell this product in a can for $20/can and the can would have about 50 uses out of it.
Venture Concept
My innovation will solve the problem of stinky gym bags, athlete’s foot, toe fungus, stinky cars, and wet gym bags. Customers will buy this product because it will save them time, energy, and from having to buy a new gym bag that does not stink. My competitors are the shower shoe people who will try to knock me off. Packaging, price points, and distribution will play a huge role in my product. I plan to have a sweet logo and will license my product to colleges, gyms, and fitness centers around the country.
Minor Elements
My most important resource will be testing. I have to get this blend tested to make sure it is safe on the feet and does not cause any harm to the user. Our next innovative product will be a traction shoe for the pool that people can use to play pool volleyball, aerobics, or work out in the pool. I want to create this product relatively soon after my first product in order to create a strong backing from both the swimming world and the gym world.
Hello Max,
ReplyDeleteFirst of all, I believe your idea is amazing. It would be great if you could actually develop it. I believe it would be a great success. Also, even greater is the idea of the traction shoes for water sports. It is very unique and I haven't seen it anywhere else. Moreover, for this product you will definitely have lots of potential customers and definitely some investors willing to support your idea. Great job! Here is my post if you want to take a look at it http://berrvh.blogspot.com/2016/03/venture-concept-no1.html
Hi Max,
ReplyDeleteI really like the idea of your post. I go to the gym often, and I think having something like this to keep inside my bag would be really helpful. I like the idea that it is multipurpose so the money I invest in your product can help me in more ways than one!
Check out my post if you have time: http://kristianasimon.blogspot.com/2016/03/venture-concept-no-1.html
Hi Max,
ReplyDeleteI really enjoyed reading your Venture Concept. You have a very profitable idea and I think your venture could be difficult to implement. This is certainly a unique concept and I could benefit from the spray. I hope that I can see this product in the future. Thank you for allowing me to conduct your peer review and her is a link to my assignment if you are interested:
http://hawaiiansnoasis.blogspot.com/2016/03/venture-concept-no-1.html
Max, your post has quite a bit to it. I enjoyed hearing about your idea. I think in many ways your innovative idea could be very successful if you keep your mind to it. Unfortunately I did not complete this assignment, but feel free to check out my blog any time. Good luck with the rest of the semester!
ReplyDelete