1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
The biggest surprise for me in the reading was how simple the reasoning behind innovation strategies works. The reason that innovation improvement does not work is due to the lack of an innovation strategy. It may seem too simple, but it is surprising that nobody has figured out that in order to innovate properly you must first create an innovation strategy or plan.
2) Identify at least one part of the reading that was confusing to you.
Right as I started reading the first few sentences were confusing. I am not sure if this is because I should have had some previous knowledge of the subject, but it all seemed to be very new to me. The talk about crowdsourcing and customer co-creation were confusing.
3) If you were able to ask two questions to the author, what would you ask? Why?
If I were able to ask two questions to the author they would be: what is crowdsourcing and what is customer co-creation and how do they relate to the innovative strategy? I would ask these questions because it seems vague to me why these parts of the business cycle are included in this article and also because I did not previously know what they meant.
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
I did not find anything that the author was wrong about. I thought that the author had some interesting points and peculiar stances on topics, but I did not disagree or think that the author was wrong about anything in particular.
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