My Unfair Advantage

1. Persistence - This resource is valuable because not many people have the durability to stick out challenges and bounce back from defeats. This is also why it is rare, due to the fact that when people go through a crisis they tend to get discouraged. The successful people do not let challenges describe who they are, but rather define who they are themselves. This is also what makes persistence hard to teach, and therefore inimitable and non-substitutable.
2. Uniqueness - There are not many people I have talked to that share the same idea that I have about my product, CleanLine. I believe that it is rare and valuable to have an idea that no other people have come up with. Even after research, it is clear that I am the only person who has the idea that I have. This is also what makes this idea inimitable and non-substitutable. You could argue that this product can be a substitute, but I believe it is a remarkable first option to shower shoes.
3. Networking - I think that I have the ability to network well with others, especially after learning from the assignment, “growing your social capital.” It is valuable and rare that a college student can successfully network with younger students, older students, and also alumni. This is a skill that is hard to imitate and it is difficult to substitute due to the fact that it is so unique.
4. Creativity - The ability to think outside of the box is something that is extremely valuable to any venture. A unique product requires rare creativity and a vision that nobody else has. Not a single individual has imitated my idea and there is no substitute, since the idea requires a proprietary blend formula.
5. Productivity - I do not like to wait until the last minute to get things done, nor do I complete assignments in this class or in other classes with half-effort. It is worth my time to do, then it is worth my full attention and productive efforts. I think this is a valuable resource that not many other students possess because I am able to see in the future and see how this will eventually pay off in the upcoming days. This is skill that is hard to develop, you either have it or you don’t. I like to think of productivity as an inner-drive that does not stop for anything. 
6. Not procrastinating - As stated in the previous human capital, I hate waiting until the last minute because I want my projects to be as best as possible and to have my full attention, which requires me to not wait until the last minute. This is valuable because it correlates to a more successful business and a means of getting work done. Procrastination is so common among my peers, it seems as though the idea of it is inimitable and non-substitutional. 
7. Proprietary - The product that I am wanting to produce is proprietary and is like no other. It is uncommon in our day and age to come up with a product that has already not been produced. It seems to be that most products are knockoffs of already made products that are on the market. This adds value to our company and is rare to find in a college student’s idea. 
8. Values - Values are the backbone of my existence and I believe that having a strong core is vital to my business. There are so many fraudulent companies and corrupt firms, where it is rare to find a truly moral company. This is what I aim to do. It may be imitable, but having a moral conscience is a value that can not be easily substituted for or imitated. 
9. Family backing - Having the greatest family ever at my side and who is always there for me in my ventures is an irreplaceable necessity to my business. It is such a unique circumstance that all of my family is so close and important to me, which is valuable to my well-being and the success of my potential product. 
10. Relationship - Building undying relationships with those around me is something that I take pride in and is valuable to me. I strive to make my relationships about service and how I can help others first. This is a rare quality that I find that few people have and has shown to pay off in future ventures. Being a genuine person is non-substitutable and always being an honest individual does not go unnoticed and is hard to really imitate. 

I believe that my top resource is my values. All of the other nine resources fall under the umbrella of values and morals. It is the all-encompassing factor that drives what I do on a daily basis. I feel that all of the factors point toward my values, which I have found to be something rare in the generation that I have grown accustomed to and grown up with all of my life.