Amazon Whisperer

The revenue drivers that make up my company are the cans of spray that we sell to our customers directly or license deals. We make money by licensing our product to colleges, gyms, and fitness centers.

The next thing that our customers want is some kind of product that can not only be used in showers, but a product that can actually be used in pools. Almost like a water shoe, but it would be a film that helps people in pools with traction to the floor.

This next pool shoe will enhance our existing product because they can be complements and when someone sees the usefulness of one of them then the other one becomes a no-brainer. This definitely improves the user experience, both in the shower and in the pool, and for sure fosters brand loyalty.

There is not a single product on amazon that is truly similar to my product. The only product that comes close in function and in style is the Freely Barefoot Water Skin Shoes Aqua Socks for Beach Swim Surf Yoga Exercise. These are skin-tight shoes that are used to protect the foot when at the beach, in the shower, or during any type of exercise that requires the use of protection of the foot without actually wearing shoes. 

The customer reviews were very mediocre. The customers liked the fact that the shoes fit true to size, but the complaints were never ending. The problem arises from the fact that the shoes rip within the first 30 minutes and are not durable at all. They like that the price is not too high and that the fit true to size, though. 

The design changes that I would make to the product would be to engineer a polymer-based solution that sprays on and off as opposed to the stretchy material that rips super easily. 

I think that this product would make a good addition to my current product because it gives an alternative to people who want a shoe that is physical and that their whole foot goes into.