Idea Napkin No. 1

1. You. I like to think that my morals and values are a big part of my talents as a human and also as a businessperson. I believe that fair and trustworthy business is the only way to conduct sales in my mind. I have skills and experience with leadership, team building, and motivating others. I aspire to some day own a business and who knows, maybe the opportunity I identified in this class will eventually turn into a business later down the road. I see this business playing a large role in my life if I were to start it. I am not someone to just start a business for fun or for a short period of time, I would put all of my efforts into the business and would spend all of my time and energy on scaling it into something very large and profitable. I see myself quitting any other job I have to work on my business idea. 
2. What are you offering to customers? The product is basically a replacement for shower shoes, especially solving college students and gym-goers unmet needs. The idea is an “aerosol-like” can that is filled with a proprietary formula that creates a film that sticks to the person’s foot and covers the entire bottom of the foot. Then, after used, it can be somewhat-easily taken off just by peeling it. 
3. Who are you offering it to? I am offering this product specifically to college kids who live in dorms because this would solve a huge problem of wet, slippery, and dirty shower shoes that become nasty over time. Also, the gym market and people who shower at local fitness centers is definitely a demographic we are going after. 
4. Why do they care? Customers will actually buy this product because it is simply more convenient, cleaner, cooler, and a safer option to shower shoes. According to my interviews with customers, I found that people will pay for this product. 
5. What are your core competencies? We have a product that nobody else has and we have the creator of the product who fits the exact target market which is beneficial to marketing schemes to get other college kids to buy the product. 

     Most of the five elements of my business concept flow together and make a lot of sense. The only out-of-joint aspect is the actual creating of the product which would take a lot of money to experiment with. The marketing part of the business concept would be the easiest considering there is such an outlet for sales with people here at UF that have already said they would purchase the good if it were available. Overall, I believe that will more research and development, this business concept will turn into something great and could potentially be a scalable company.