1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
The biggest surprise for me in the reading was the concept of the guerrilla marketing plan. This is a technique that forces the entrepreneur to choose the seven most important marketing issues that face their company. The key is to address each issue in no more than one sentence, though, which is an interesting technique I had not heard about.
2) Identify at least one part of the reading that was confusing to you.
The one part of the reading that was somewhat confusing was the part about the comparison table of major survey research techniques. The table is cluttered, confusing, and does not do a good job of describing each criteria in detail.
3) If you were able to ask two questions to the author, what would you ask? Why?
I would ask the author if he could explain direct/cold mailing in regards to the survey research techniques. The other question that I would ask the author would be if internet marketing is more important than tv marketing. As we enter the golden age of the internet and the decline of tv, I wonder what the trend will be in relation to marketing techniques by companies.
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
I did not find anything that the author was wrong about. Marketing concepts and challenges for entrepreneurial ventures is a topic that I want to learn more about so I do not yet have the knowledge to specifically disagree with the author about anything.
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